![Wine & Business Essentials Certificate [with KEDGE and ISVV]](https://study.agro-bordeaux.fr/wp-content/uploads/2019/07/WBE_photo_600x600.jpg)
Instructors
VAN LEEUWEN Cornelis (Kees)
Professor of viticulture
LYTRA Georgia
Ph.D., Ass. Prof. of Enology
GREVEN Marc
Ph.D., Ass. Prof. of Viticulture
BARBE Jean-Christophe
Professor of Enology
VAN LEEUWEN Cornelis (Kees)
Professor of viticulture
LYTRA Georgia
Ph.D., Ass. Prof. of Enology
GREVEN Marc
Ph.D., Ass. Prof. of Viticulture
BARBE Jean-Christophe
Professor of Enology
Address
Kedge Business School, 680 Cours de la Libération, 33405 Talence
Description
Bordeaux Sciences Agro, in partnership with Kedge Business school and ISVV, offers a Wine & Business Essentials Certificate, 5 days of face-to-face learning, to understand the essentials of wine business, from the vineyard to the market.
Full description here.
Objective
- Understand wine essentials from the vineyard to the market.
- Understand how viticultural and winemaking conditions and practices impact wine style
- Discuss wine quality markers
- Learn how to taste accurately and to pair food and wines
- Develop a global view of the market place, the major wine markets and their specificities
- Understand how to best enter the major export markets and to develop a successful ex-port strategy
- Examine and discuss major wine marketing tools & wine marketing strategies
Profil
- Wine company managers/directors
- Wine producers
- Wine buyers
- Export managers
- Sales managers
Programme
With Bordeaux Sciences Agro
- Soil and climate as terroir factors
- Viticultural management
- Wine making
- Fermentation process
- Aromatic quality markers
- Wine and wood
Wine Business and Wine Marketing
With KEDGE
- Wine and food pairing
- Overview of the major wine markets:
- France and Germany
- UK and USA
- Scandinavia
- Export strategy
- Wine marketing essentials
Methode and pedagogy
- Each unit will include tastings
- Assessment: MCQ + Open questions + Tasting
Bordeaux Sciences Agro, in partnership with Kedge Business school and ISVV, offers a Wine & Business Essentials Certificate, 5 days of face-to-face learning, to understand the essentials of wine business, from the vineyard to the market.
Full description here.
Objective
- Understand wine essentials from the vineyard to the market.
- Understand how viticultural and winemaking conditions and practices impact wine style
- Discuss wine quality markers
- Learn how to taste accurately and to pair food and wines
- Develop a global view of the market place, the major wine markets and their specificities
- Understand how to best enter the major export markets and to develop a successful ex-port strategy
- Examine and discuss major wine marketing tools & wine marketing strategies
Profil
- Wine company managers/directors
- Wine producers
- Wine buyers
- Export managers
- Sales managers
Programme
With Bordeaux Sciences Agro
- Soil and climate as terroir factors
- Viticultural management
- Wine making
- Fermentation process
- Aromatic quality markers
- Wine and wood
Wine Business and Wine Marketing
With KEDGE
- Wine and food pairing
- Overview of the major wine markets:
- France and Germany
- UK and USA
- Scandinavia
- Export strategy
- Wine marketing essentials
Methode and pedagogy
- Each unit will include tastings
- Assessment: MCQ + Open questions + Tasting