Instructors
MENACHO Daniel
Wine Business Educator
MENACHO Daniel
Wine Business EducatorAddress
Bordeaux Sciences Agro
Description
As a public institution under the authority of the French Ministry of Agriculture, Bordeaux Sciences Agro collaborates with various institutions in France and abroad through a network of higher agronomic institutes and has developed close partnerships with the university and scientific campuses in Bordeaux (the University of Bordeaux, IPB, INRAe, CNRS, INSERM, etc.).
For 60 years, Bordeaux Sciences Agro has been able to forge privileged relationships with wine companies. These ties supplement the courses taught by the school by helping increase the professionalism of the curriculum and by fostering the future professional careers of the graduates by ensuring that the courses are suited to the real world.
Introduction to the principles of international Wine Business Management including:
- global markets overview
- principal tools and key to success
Students, winemakers, vineyard managers, wine technicians, sellers in the wine sector.
- Day 1 – Introduction
– Overview of the global wine business trends
– Domestic vs Exports? A matter of balance
– Optimizing Business Profits and Minimizing Investments
– Building a realistic Exports plan
- Day 2 – Are you “Exports ready”?
– International Wine Logistics & Shipping
– Packing and securing your wines
– Payment options and insurance
– Risk management
– Distributor incentive strategies
- Day 3 – Communicating in a global market
– Latest trends in global digital wine business
– Adapting Digital Strategies to the different winery business models
– Analysis of success and failure experiences in digital marketing
– Digital strategies applied to B2C and B2B
- Day 4 – Understanding Global Wine Distribution
– International wine distribution overview
– The Main Distribution systems: The major State Monopolies, the Three Tier System, and the Free distribution models (Mexico, Brazil, India, China…)
– Focus on the most important and competitive market in the world, the United States of America. Understanding its distribution system and secrets, comprehend all legal aspects, establish pricing strategy, followed by cases studies, examples and practical exercises
- Day 5 – Practicing on the Field
– Education field trip to one Château. Interview with the owner/manager to learn about its marketing strategy, problems, etc.
– Suggesting improvements to the wineries
Fees
2700€ TTC
Including 3 lunches, tasting sessions
(New rates from August 2nd 2024)
Training location
Bordeaux Sciences Agro
Rue de Compostelle, Gradignan
Accomodation
Participants will have to book and pay for their own accommodation.
We will provide a list of nearby hotels.
Min-max participants
A minimum of 8 participants is required to open this course.
Terms and conditions
- The number of participants is limited; enrollments will be processed on a first-come/first-served basis.
- Registration will be validated after confirmation of your payment.
- Information collected via this application form will be kept in a secure manner and used only in the framework of the current registration process.
Contact and registration
Daniel Menacho
direction@dmbconsulting.fr
Continuing education department
+33 (0)5 57 35 86 28
formco@agro-bordeaux.fr
As a public institution under the authority of the French Ministry of Agriculture, Bordeaux Sciences Agro collaborates with various institutions in France and abroad through a network of higher agronomic institutes and has developed close partnerships with the university and scientific campuses in Bordeaux (the University of Bordeaux, IPB, INRAe, CNRS, INSERM, etc.).
For 60 years, Bordeaux Sciences Agro has been able to forge privileged relationships with wine companies. These ties supplement the courses taught by the school by helping increase the professionalism of the curriculum and by fostering the future professional careers of the graduates by ensuring that the courses are suited to the real world.
Introduction to the principles of international Wine Business Management including:
- global markets overview
- principal tools and key to success
Students, winemakers, vineyard managers, wine technicians, sellers in the wine sector.
- Day 1 – Introduction
– Overview of the global wine business trends
– Domestic vs Exports? A matter of balance
– Optimizing Business Profits and Minimizing Investments
– Building a realistic Exports plan - Day 2 – Are you “Exports ready”?
– International Wine Logistics & Shipping
– Packing and securing your wines
– Payment options and insurance
– Risk management
– Distributor incentive strategies - Day 3 – Communicating in a global market
– Latest trends in global digital wine business
– Adapting Digital Strategies to the different winery business models
– Analysis of success and failure experiences in digital marketing
– Digital strategies applied to B2C and B2B - Day 4 – Understanding Global Wine Distribution
– International wine distribution overview
– The Main Distribution systems: The major State Monopolies, the Three Tier System, and the Free distribution models (Mexico, Brazil, India, China…)
– Focus on the most important and competitive market in the world, the United States of America. Understanding its distribution system and secrets, comprehend all legal aspects, establish pricing strategy, followed by cases studies, examples and practical exercises - Day 5 – Practicing on the Field
– Education field trip to one Château. Interview with the owner/manager to learn about its marketing strategy, problems, etc.
– Suggesting improvements to the wineries
Fees
2700€ TTC
Including 3 lunches, tasting sessions
(New rates from August 2nd 2024)
Training location
Bordeaux Sciences Agro
Rue de Compostelle, Gradignan
Accomodation
Participants will have to book and pay for their own accommodation.
We will provide a list of nearby hotels.
Min-max participants
A minimum of 8 participants is required to open this course.
Terms and conditions
- The number of participants is limited; enrollments will be processed on a first-come/first-served basis.
- Registration will be validated after confirmation of your payment.
- Information collected via this application form will be kept in a secure manner and used only in the framework of the current registration process.
Contact and registration
Daniel Menacho
direction@dmbconsulting.fr
Continuing education department
+33 (0)5 57 35 86 28
formco@agro-bordeaux.fr